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Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.
Achat du livre
Kleppner's Advertising Procedure - Tenth Edition, Otto Kleppner, J. Thomas Russell, Glenn Verrill, W. Ronald Lane
- Langue
- Année de publication
- 1987
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 4,79 €
Modes de paiement
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- Titre
- Kleppner's Advertising Procedure - Tenth Edition
- Langue
- Anglais
- Éditeur
- Prentice Hall
- Publié
- 1987
- Format
- rigide
- Pages
- 686
- ISBN10
- 0135164516
- ISBN13
- 9780135164518
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie
- Description
- Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.