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This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
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The Customer Differential, Melinda Nykamp
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- The Customer Differential
- Sous-titre
- The Complete Guide to Implementing Customer Relationship Management
- Langue
- Anglais
- Auteurs
- Melinda Nykamp
- Éditeur
- AMACOM
- Publié
- 2001
- Format
- rigide
- Pages
- 212
- ISBN10
- 081440622X
- ISBN13
- 9780814406229
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, États-Unis, Gestion & Ressources humaines
- Description
- This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.