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This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
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The Customer Differential, Melinda Nykamp
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Très bon
- Prix
- 9,99 €
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