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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Achat du livre
Innovation Management and New Product Development, Paul C. Trottier
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 1,20 €
Modes de paiement
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- Titre
- Innovation Management and New Product Development
- Sous-titre
- 4th Edition
- Langue
- Anglais
- Auteurs
- Paul C. Trottier
- Éditeur
- Pearson College Div
- Publié
- 2008
- Format
- souple
- Pages
- 581
- ISBN10
- 0273713159
- ISBN13
- 9780273713159
- Séries
- Mots clés
- Commerce
- Évaluation
- 3,4 sur 5
- Description
- This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.