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This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.

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Beyond Hype, Robert G. Eccles, Nitin Nohria, James D. Berkley

Langue
Année de publication
1992
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(souple),
État du livre
Bon
Prix
6,99 €

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Titre
Beyond Hype
Langue
Anglais
Format
souple
Pages
304
ISBN10
0875845061
ISBN13
9780875845067
Séries
Description
This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.