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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Achat du livre
Sonic Branding, Daniel M. Jackson, Paul Fulberg
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 3,27 €
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- Titre
- Sonic Branding
- Sous-titre
- An Essential Guide to the Art and Science of Sonic Branding
- Langue
- Anglais
- Auteurs
- Daniel M. Jackson, Paul Fulberg
- Éditeur
- Palgrave Macmillan
- Publié
- 2003
- Format
- rigide
- Pages
- 201
- ISBN10
- 1403905193
- ISBN13
- 9781403905192
- Séries
- Mots clés
- Thématique musicale
- Description
- Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.