Paramètres
- 384pages
- 14 heures de lecture
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An all-in-one resource on writing, organizing, and delivering Web contentAfter nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.Companion Web site includes resource listings and updates.
Achat du livre
Developing Online Content, Irene Hammerich, Claire Harrison
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 9,99 €
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- Titre
- Developing Online Content
- Sous-titre
- The Principles of Writing and Editing for the Web
- Langue
- Anglais
- Auteurs
- Irene Hammerich, Claire Harrison
- Éditeur
- John Wiley & Sons Inc
- Publié
- 2002
- Format
- souple
- Pages
- 384
- ISBN10
- 0471146110
- ISBN13
- 9780471146117
- Séries
- Description
- An all-in-one resource on writing, organizing, and delivering Web contentAfter nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.Companion Web site includes resource listings and updates.