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The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
Achat du livre
Beyond Good Company, Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 6,99 €
Modes de paiement
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- Titre
- Beyond Good Company
- Sous-titre
- Next Generation Corporate Citizenship
- Langue
- Anglais
- Éditeur
- Palgrave Macmillan
- Publié
- 2007
- Format
- rigide
- Pages
- 288
- ISBN10
- 1403984832
- ISBN13
- 9781403984838
- Séries
- Mots clés
- Commerce
- Description
- The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.