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- 224pages
- 8 heures de lecture
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Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.
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Newsjacking, Grant Hunter, Jon Burkhart
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 7,99 €
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- Titre
- Newsjacking
- Langue
- Anglais
- Auteurs
- Grant Hunter, Jon Burkhart
- Éditeur
- Thames & Hudson Ltd
- Publié
- 2013
- Format
- rigide
- Pages
- 224
- ISBN10
- 0500516723
- ISBN13
- 9780500516720
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, Publicité et promotion, Arts décoratifs
- Description
- Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.