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Paramètres
- 546pages
- 20 heures de lecture
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Integrating relationship marketing and CRM, this textbook offers a comprehensive exploration of how these concepts interact in real-world scenarios. It features case studies from various countries, bridging the gap between theoretical frameworks and practical applications. This unique approach provides valuable insights for students and professionals looking to understand the global landscape of marketing strategies.
Achat du livre
Strategic Customer Management, Adrian Payne, Pennie Frow
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 12,49 €
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- Titre
- Strategic Customer Management
- Langue
- Anglais
- Auteurs
- Adrian Payne, Pennie Frow
- Éditeur
- Cambridge University Press
- Publié
- 2013
- Format
- souple
- Pages
- 546
- ISBN10
- 1107649226
- ISBN13
- 9781107649224
- Séries
- Mots clés
- Commerce, Affaires & Gestion, Économie, Gestion & Ressources humaines, Marketing et relations publiques
- Description
- Integrating relationship marketing and CRM, this textbook offers a comprehensive exploration of how these concepts interact in real-world scenarios. It features case studies from various countries, bridging the gap between theoretical frameworks and practical applications. This unique approach provides valuable insights for students and professionals looking to understand the global landscape of marketing strategies.