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- 576pages
- 21 heures de lecture
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This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.
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Strategic Management Cases, Charles W. L. Hill, Gareth R. Jones
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 11,90 €
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- Titre
- Strategic Management Cases
- Langue
- Anglais
- Auteurs
- Charles W. L. Hill, Gareth R. Jones
- Éditeur
- Houghton Mifflin Harcourt
- Publié
- 2000
- Format
- souple
- Pages
- 576
- ISBN10
- 0618071474
- ISBN13
- 9780618071470
- Séries
- Mots clés
- Description
- This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.