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- 228pages
- 8 heures de lecture
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Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
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Copy paste, Joe La Pompe
- Langue
- Année de publication
- 2016
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- Titre
- Copy paste
- Sous-titre
- How Advertising Recycles Ideas
- Auteurs
- Joe La Pompe
- Éditeur
- Gestalten
- Publié
- 2016
- Format
- rigide
- Pages
- 228
- ISBN10
- 3899556909
- ISBN13
- 9783899556902
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Motivation & Bien-être, Thèmes psychologiques, Manuels et guides, Art, Illustrations, Économie, Santé, Design, Gestion & Ressources humaines, Thématique de la mode, Finance, Entrepreneuriat, Inspiration, Créativité, Monnaie, Emploi, Style de vie, Maison, Productivité, Richesse, Design graphique, Vieillissement, Beauté, Publicité et promotion, Droit d'auteur, Retraite, pension, Fabrication maison, Minimalisme, Nettoyage
- Description
- Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.