Creating Animated Cartoons with Character

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From the Emmy Award-winning creator of Rocko's Modern Life and Camp Lazlo comes a comprehensive, fully illustrated guide to creating and producing a successful animated series for television, short film, and the Web. Joe Murray shares his extensive wisdom from over twenty years in the industry, offering an authoritative yet conversational narrative that addresses key questions: How do you create compelling characters? How do you develop their world and stories? And how do you effectively pitch your series to a network? This guide won’t dictate what characters to create or how to draw them; instead, it helps you discover your creative strengths and navigate the journey from artistic vision to commercial production. Filled with art and photos from Murray's projects, along with anecdotes and advice from successful contemporaries like Steve Hillenburg, Everett Peck, and Craig McCracken, the book delves into character and story hooks, pitch materials, series pilot production, and assembling a creative team. Whether you're an aspiring cartoonist, seasoned animator, or simply someone who enjoys drawing and storytelling, this book serves as the ultimate entry point into the world of animated cartooning from a master of the craft.