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Marketing Without Advertising
Inspire Customers To Rave About Your Business & Create Lasting Success
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Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: - save big dollars on ads - attract long-term customers and build trust - improve customer service - encourage customer referrals - help plan effective, low-cost marketing events - form alliances with other small businesses - use the Internet effectively - and more
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Marketing Without Advertising, Michael Phillips, Salli Rasberry
- Langue
- Année de publication
- 2005
- Reliure
- (souple)
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- Titre
- Marketing Without Advertising
- Sous-titre
- Inspire Customers To Rave About Your Business & Create Lasting Success
- Langue
- Anglais
- Auteurs
- Michael Phillips, Salli Rasberry
- Éditeur
- Nolo
- Publié
- 2005
- Format
- souple
- Pages
- 240
- ISBN10
- 1413301843
- ISBN13
- 9781413301847
- Séries
- Catégories
- Mots clés
- Commerce
- Description
- Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: - save big dollars on ads - attract long-term customers and build trust - improve customer service - encourage customer referrals - help plan effective, low-cost marketing events - form alliances with other small businesses - use the Internet effectively - and more