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The Customer Revolution

How to Thrive When Your Customers Are in Control

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  • 416pages
  • 15 heures de lecture

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The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world: those in the forefront of their industry

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The Customer Revolution, Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis

Langue
Année de publication
2001
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(rigide),
État du livre
Bon
Prix
14,99 €

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Titre
The Customer Revolution
Sous-titre
How to Thrive When Your Customers Are in Control
Langue
Anglais
Publié
2001
Format
rigide
Pages
416
ISBN10
0712669841
ISBN13
9780712669849
Séries
Mots clés
Économie
Description
The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world: those in the forefront of their industry