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This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
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Marketing Mistakes and Successes, Robert F. Hartley
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing Mistakes and Successes
- Langue
- Anglais
- Auteurs
- Robert F. Hartley
- Éditeur
- Wiley
- Publié
- 2000
- Format
- souple
- Pages
- 368
- ISBN10
- 0471370606
- ISBN13
- 9780471370604
- Séries
- Mots clés
- Commerce, Économie, Marketing et relations publiques
- Description
- This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.