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- 15 heures de lecture
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What will life be like <i>after</i> mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.
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Die 1:1-Zukunft, Don Peppers, Martha Rogers
- Langue
- Année de publication
- 1994
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 4,79 €
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- Titre
- Die 1:1-Zukunft
- Sous-titre
- Strategien für ein individuelles Kundenmarketing
- Langue
- Allemand
- Auteurs
- Don Peppers, Martha Rogers
- Éditeur
- Haufe
- Publié
- 1994
- Format
- rigide
- Pages
- 428
- ISBN10
- 3448029505
- ISBN13
- 9783448029505
- Séries
- Mots clés
- Commerce, Technologie & Ingénierie, Gestion & Ressources humaines, Entrepreneuriat, Marketing et relations publiques
- Description
- What will life be like <i>after</i> mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.