Paramètres
- 605pages
- 22 heures de lecture
En savoir plus sur le livre
Forundergraduate and graduate courses in marketing management. Thegold standard for today’s marketing management studentThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.
Achat du livre
Marketing Management, Global Edition, Alexander Chernev, Philip Kotler, Kevin Lane Keller
- Langue
- Année de publication
- 2021
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- Marketing Management, Global Edition
- Langue
- Anglais
- Éditeur
- Pearson
- Publié
- 2021
- Format
- souple
- Pages
- 605
- ISBN10
- 1292404817
- ISBN13
- 9781292404813
- Séries
- Mots clés
- Affaires & Gestion, Économie, Gestion & Ressources humaines, Marketing et relations publiques
- Description
- Forundergraduate and graduate courses in marketing management. Thegold standard for today’s marketing management studentThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.