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- 312pages
- 11 heures de lecture
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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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Multichannel Marketing, Akin Arikan
- Langue
- Année de publication
- 2008
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- (souple)
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- Titre
- Multichannel Marketing
- Sous-titre
- Metrics and Methods for On and Offline Success
- Langue
- Anglais
- Auteurs
- Akin Arikan
- Éditeur
- Sybex
- Publié
- 2008
- Format
- souple
- Pages
- 312
- ISBN10
- 047023959X
- ISBN13
- 9780470239599
- Séries
- Mots clés
- Informatique & Internet, Économie, États-Unis, Internet, Marketing de réseau
- Description
- No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.