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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
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Strategy As Action, Curtis M. Grimm
- Langue
- Année de publication
- 2005
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- Titre
- Strategy As Action
- Sous-titre
- Competitive Dynamics and Competitive Advantage
- Langue
- Anglais
- Auteurs
- Curtis M. Grimm
- Éditeur
- Oxford University Press
- Publié
- 2005
- Format
- rigide
- Pages
- 288
- ISBN10
- 0195161440
- ISBN13
- 9780195161441
- Séries
- Mots clés
- Économie, États-Unis, Leadership
- Description
- Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.