Paramètres
- 260pages
- 10 heures de lecture
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When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.
Achat du livre
Fewer, Bigger, Bolder, Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Langue
- Année de publication
- 2014
- Reliure
- (rigide),
- État du livre
- Très bon
- Prix
- 32,99 €
Modes de paiement
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- Titre
- Fewer, Bigger, Bolder
- Langue
- Anglais
- Auteurs
- Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Éditeur
- Penguin UK
- Publié
- 2014
- Format
- rigide
- Pages
- 260
- ISBN10
- 024101400X
- ISBN13
- 9780241014004
- Séries
- Mots clés
- Commerce, Affaires & Gestion, Économie, Gestion & Ressources humaines, Industrie alimentaire, Réussite en affaires
- Description
- When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.