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The Apple Way

[ 12 management lessons from the world's most innovative computer maker]

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Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

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The Apple Way, Jeffrey L Cruikshank

Langue
Année de publication
2005
Reliure
(rigide)
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Titre
The Apple Way
Sous-titre
[ 12 management lessons from the world's most innovative computer maker]
Langue
Anglais
Éditeur
McGraw-Hill
Publié
2005
Format
rigide
Pages
224
ISBN10
0072262338
ISBN13
9780072262339
Séries
Description
Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: