Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.
Achat du livre
Shanghai Posters, Jamie Cox, Anna Hestler
- Langue
- Année de publication
- 2005
- Reliure
- (rigide),
- État du livre
- Bon
- Prix
- 26,49 €
Modes de paiement
Personne n'a encore évalué .
- Titre
- Shanghai Posters
- Sous-titre
- The Power of Advertising
- Langue
- Anglais
- Auteurs
- Jamie Cox, Anna Hestler
- Éditeur
- FormAsia
- Publié
- 2005
- Format
- rigide
- Pages
- 148
- ISBN10
- 9627283959
- ISBN13
- 9789627283959
- Séries
- Mots clés
- Économie, Design, Chine, Publicité et promotion
- Description
- How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.