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In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000, Pete Blackshaw
- Langue
- Année de publication
- 2008,
- État du livre
- Très bon
- Prix
- 4,39 €
Modes de paiement
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- Titre
- Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
- Sous-titre
- Running a Business in Today's Consumer-Driven World
- Langue
- Anglais
- Auteurs
- Pete Blackshaw
- Éditeur
- Crown Business
- Publié
- 2008
- Pages
- 193
- ISBN10
- 038552272X
- ISBN13
- 9780385522724
- Séries
- Mots clés
- Nonfiction, Commerce, États-Unis, Gestion & Ressources humaines
- Description
- In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.