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Brands on a Mission emphasizes the creation of a performance culture centered on purpose and the talent needed to drive transformational change within organizations, from CEOs to brand developers. Drawing from interviews and stories with over 100 CEOs, thought leaders, and brand managers, it presents a model for integrating purpose into growth strategies, bridging the gap between Brand Say and Brand Do. Readers will gain insights from industry experts, including Paul Polman, former CEO of Unilever, who embedded purpose into his company's DNA, and current leaders like Alan Jope and Emmanuel Faber, who share their challenges. The book highlights impactful initiatives, such as how Lifebuoy educated a billion people on hygiene, how a beer brand addresses gender-based violence, and how a toothpaste brand combats school absenteeism. Renowned figures like Peter Piot, Michael Porter, Jane Nelson, and Susie Orbach provide examples and data on fostering a culture of purpose. Additionally, NGOs and UN experts, including Lawrence Haddad and Natalia Kanem, discuss public-private collaborations aimed at achieving the Sustainable Development Goals by 2030. This book offers a clear pathway for developing impactful social missions while driving business growth, serving as an essential guide for managers and students alike.
Achat du livre
Brands on a Mission, Myriam Sidibe
- Langue
- Année de publication
- 2020
- Reliure
- (rigide)
Modes de paiement
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- Titre
- Brands on a Mission
- Sous-titre
- How to Achieve Social Impact and Business Growth Through Purpose
- Langue
- Anglais
- Auteurs
- Myriam Sidibe
- Éditeur
- Routledge
- Publié
- 2020
- Format
- rigide
- Pages
- 208
- ISBN10
- 0367428334
- ISBN13
- 9780367428334
- Séries
- Mots clés
- Commerce, Entrepreneuriat, Marketing et relations publiques, Durabilité, Développement, Aspects sociaux, Comportement des consommateurs
- Description
- Brands on a Mission emphasizes the creation of a performance culture centered on purpose and the talent needed to drive transformational change within organizations, from CEOs to brand developers. Drawing from interviews and stories with over 100 CEOs, thought leaders, and brand managers, it presents a model for integrating purpose into growth strategies, bridging the gap between Brand Say and Brand Do. Readers will gain insights from industry experts, including Paul Polman, former CEO of Unilever, who embedded purpose into his company's DNA, and current leaders like Alan Jope and Emmanuel Faber, who share their challenges. The book highlights impactful initiatives, such as how Lifebuoy educated a billion people on hygiene, how a beer brand addresses gender-based violence, and how a toothpaste brand combats school absenteeism. Renowned figures like Peter Piot, Michael Porter, Jane Nelson, and Susie Orbach provide examples and data on fostering a culture of purpose. Additionally, NGOs and UN experts, including Lawrence Haddad and Natalia Kanem, discuss public-private collaborations aimed at achieving the Sustainable Development Goals by 2030. This book offers a clear pathway for developing impactful social missions while driving business growth, serving as an essential guide for managers and students alike.