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The Handbook of Key Customer Relationship Management
The Definitive Guide to Winning, Managing and Developing Key Account Business
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(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.
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The Handbook of Key Customer Relationship Management, Ken Burnett, Richard Webb
- Langue
- Année de publication
- 2000
- Reliure
- (rigide)
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- Titre
- The Handbook of Key Customer Relationship Management
- Sous-titre
- The Definitive Guide to Winning, Managing and Developing Key Account Business
- Langue
- Anglais
- Auteurs
- Ken Burnett, Richard Webb
- Éditeur
- Ft Pr
- Publié
- 2000
- Format
- rigide
- Pages
- 401
- ISBN10
- 0273650319
- ISBN13
- 9780273650317
- Séries
- Catégories
- Mots clés
- Commerce, États-Unis
- Description
- (Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.