Le livre est actuellement en rupture de stock
Paramètres
- 304pages
- 11 heures de lecture
En savoir plus sur le livre
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Achat du livre
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
- Langue
- Année de publication
- 2013
- Reliure
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Sous-titre
- How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Langue
- Anglais
- Auteurs
- Paharia Rajat
- Publié
- 2013
- Format
- rigide
- Pages
- 304
- ISBN10
- 0071813373
- ISBN13
- 9780071813372
- Séries
- Catégories
- Mots clés
- Commerce, Technologie, Leadership, Communication, Marketing et relations publiques, Entraînement, Publicité et promotion, Culture d'entreprise, Comportement des consommateurs, Big Data, Économie comportementale
- Description
- The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.