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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Achat du livre
Digital Business & E-Commerce Management, Dave Chaffey
- Langue
- Année de publication
- 2014,
- État du livre
- Bon
- Prix
- 5,59 €
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- Titre
- Digital Business & E-Commerce Management
- Sous-titre
- Strategy Implementation & Practice - Sixth Edition
- Langue
- Anglais
- Auteurs
- Dave Chaffey
- Éditeur
- Pearson Education
- Publié
- 2014
- Pages
- 712
- ISBN10
- 0273786547
- ISBN13
- 9780273786542
- Séries
- Catégories
- Mots clés
- Commerce, Communication numérique
- Description
- This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.