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Type Rules!

The Designer's Guide to Professional Typography - Third Edition

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  • 272pages
  • 10 heures de lecture

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From principle to practice, this revised edition serves as a comprehensive introduction to typography. It offers an up-to-date overview of the principles and practices essential for today’s serious designer. Covering everything from fundamentals to advanced applications, this edition equips designers with the tools needed to use type effectively. Numerous exercises reinforce key topics such as selecting appropriate type, professional typesetting, avoiding common mistakes, designing typefaces, and maximizing major design software like InDesign and QuarkXPress, with updates on their latest versions. New content includes insights on OpenType, font management utilities, and interactive typography, along with an expanded history of type and an updated glossary of key terms. The book is filled with tried-and-true as well as contemporary type tips, addressing more complex issues like logo scaling. Esteemed professionals have praised its value, with one noting it as one of the best typography books available. This resource is essential for both students and professionals, making it a highly recommended addition to any designer's library.

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Type Rules!, Ilene Strizver

Langue
Année de publication
2010
Reliure
(souple),
État du livre
Très bon
Prix
6,49 €

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Titre
Type Rules!
Sous-titre
The Designer's Guide to Professional Typography - Third Edition
Langue
Anglais
Éditeur
WILEY
Publié
2010
Format
souple
Pages
272
ISBN10
0470542519
ISBN13
9780470542514
Séries
Description
From principle to practice, this revised edition serves as a comprehensive introduction to typography. It offers an up-to-date overview of the principles and practices essential for today’s serious designer. Covering everything from fundamentals to advanced applications, this edition equips designers with the tools needed to use type effectively. Numerous exercises reinforce key topics such as selecting appropriate type, professional typesetting, avoiding common mistakes, designing typefaces, and maximizing major design software like InDesign and QuarkXPress, with updates on their latest versions. New content includes insights on OpenType, font management utilities, and interactive typography, along with an expanded history of type and an updated glossary of key terms. The book is filled with tried-and-true as well as contemporary type tips, addressing more complex issues like logo scaling. Esteemed professionals have praised its value, with one noting it as one of the best typography books available. This resource is essential for both students and professionals, making it a highly recommended addition to any designer's library.