Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
Achat du livre
Spinning the Bottle, Harvey Posert, Paul Franson
- Langue
- Année de publication
- 2004
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 17,49 €
Modes de paiement
Personne n'a encore évalué .
- Titre
- Spinning the Bottle
- Langue
- Anglais
- Auteurs
- Harvey Posert, Paul Franson
- Éditeur
- Board & Bench Pub
- Publié
- 2004
- Format
- souple
- Pages
- 220
- ISBN10
- 0974756601
- ISBN13
- 9780974756608
- Séries
- Catégories
- Mots clés
- Nourriture, Vin, Boissons
- Description
- SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.