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Offering an in-depth look at Chinese corporations, the book features executive interviews and firsthand accounts that illuminate their strategies for international expansion. It provides essential context for understanding the rise of these companies both domestically and globally, while also exploring how Western businesses can effectively compete in this evolving landscape.
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China Goes West, Joel Backaler
- Langue
- Année de publication
- 2014
- Reliure
- (rigide)
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- Titre
- China Goes West
- Sous-titre
- Everything You Need to Know about Chinese Companies Going Global
- Langue
- Anglais
- Auteurs
- Joel Backaler
- Éditeur
- Springer Nature Singapore
- Publié
- 2014
- Format
- rigide
- Pages
- 207
- ISBN10
- 1137293926
- ISBN13
- 9781137293923
- Séries
- Catégories
- Mots clés
- Commerce, Science, Asie, Leadership, Chine, Marketing et relations publiques, Culture, Recherche, Succès, Science et technique
- Description
- Offering an in-depth look at Chinese corporations, the book features executive interviews and firsthand accounts that illuminate their strategies for international expansion. It provides essential context for understanding the rise of these companies both domestically and globally, while also exploring how Western businesses can effectively compete in this evolving landscape.