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THE REALITY BEHIND SYSTEM SUCCESS... Steven Alter's Information Systems: Foundation of E-Business, fourth edition, emphasizes the essential role information systems play in today's successful businesses. Viewing information systems from a business perspective, is essential for understanding how e-commerce and e-business really work and for appreciating why technology is not a magic bullet that solves all problems. Most current business practices rely on IT, but successful application of any technology involves much more than the technology itself. Today's managers need a way to understand and evaluate the impact and use of technology in their businesses. This book is an indispensable tool for business and IT students because it: *provides a rigorous, yet non-technical approach, that any manager, executive, or business professional can use to visualize and analyze system-related opportunities and problems that confront almost every company in today's economy. *presents a practical, straightforward approach for attaining business results, recognizing possibilities, and avoiding the wasted time and effort consumed by technology initiatives that never achieve their goals. *combines th
Achat du livre
Information Systems, Steven Alter
- Langue
- Année de publication
- 2001
- Reliure
- (souple)
Modes de paiement
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- Titre
- Information Systems
- Sous-titre
- Foundation Of E Business
- Langue
- Anglais
- Auteurs
- Steven Alter
- Éditeur
- Pearson
- Publié
- 2001
- Format
- souple
- Pages
- 587
- ISBN10
- 0130432423
- ISBN13
- 9780130432421
- Séries
- Catégories
- Mots clés
- Internet
- Description
- THE REALITY BEHIND SYSTEM SUCCESS... Steven Alter's Information Systems: Foundation of E-Business, fourth edition, emphasizes the essential role information systems play in today's successful businesses. Viewing information systems from a business perspective, is essential for understanding how e-commerce and e-business really work and for appreciating why technology is not a magic bullet that solves all problems. Most current business practices rely on IT, but successful application of any technology involves much more than the technology itself. Today's managers need a way to understand and evaluate the impact and use of technology in their businesses. This book is an indispensable tool for business and IT students because it: *provides a rigorous, yet non-technical approach, that any manager, executive, or business professional can use to visualize and analyze system-related opportunities and problems that confront almost every company in today's economy. *presents a practical, straightforward approach for attaining business results, recognizing possibilities, and avoiding the wasted time and effort consumed by technology initiatives that never achieve their goals. *combines th