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The Story of the Tour de France, Volume 1

How a Newspaper Promotion Became the Greatest Sporting Event in the World: 1903-1975 - Second Edition

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  • 422pages
  • 15 heures de lecture

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French newspapers had used bike races as promotions. Looking to win a circulation war, a Parisian sports paper organized a race that would last several days, like the six-day track races, but on the road. The race was a success. Each year a new cast of riders assembles to contest the Tour de France, the greatest sporting event in the world.

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The Story of the Tour de France, Volume 1, Bill McGann, Carol McGann

Langue
Année de publication
2019
Reliure
(souple),
État du livre
Abîmé
Prix
11,99 €

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Titre
The Story of the Tour de France, Volume 1
Sous-titre
How a Newspaper Promotion Became the Greatest Sporting Event in the World: 1903-1975 - Second Edition
Langue
Anglais
Publié
2019
Format
souple
Pages
422
ISBN10
0985963689
ISBN13
9780985963682
Séries
Description
French newspapers had used bike races as promotions. Looking to win a circulation war, a Parisian sports paper organized a race that would last several days, like the six-day track races, but on the road. The race was a success. Each year a new cast of riders assembles to contest the Tour de France, the greatest sporting event in the world.