Corporate Plasticity

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What do The Beatles, Apollo 13, the Roman military, a pack of wolves, and top companies have in common? Plasticity. This ability to change, adapt, and excel is crucial for long-term success. While strategy and functional excellence are often prioritized, they offer limited advantages without the third dimension of Plasticity. Highly effective organizations leverage this trait to achieve consistent breakthroughs and deliver real value. The authors illustrate that Plasticity fosters collaboration, enabling organizations to overcome barriers and reconfigure themselves to tackle challenges and strengthen competitive positions. Through engaging stories and insightful analysis, the book demonstrates how Plasticity drives sports teams to championships, companies to record earnings, and artists to global fame. By applying principles of adaptability, flexibility, fluid networks, lofty goals, and innovation, you can achieve operational excellence, dismantle silos, and create vibrant, creative workplaces. Plasticity empowers organizations to choose their destiny, become versatile, and take bold risks. The key lies in mastering the Magic 7 disciplines to infuse Plasticity into your organization. This approach, combined with sharp strategy and execution, will unleash the potential needed to achieve both personal and corporate aspirations—and perhaps even change the world.