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Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
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The Chocolate Wars, Joël Glenn Brenner
- Langue
- Année de publication
- 2000
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 6,89 €
Modes de paiement
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- Titre
- The Chocolate Wars
- Sous-titre
- Inside the Secret Worlds of Mars and Hershey
- Langue
- Anglais
- Auteurs
- Joël Glenn Brenner
- Éditeur
- Broadway Books
- Publié
- 2000
- Format
- souple
- Pages
- 384
- ISBN10
- 000653239X
- ISBN13
- 9780006532392
- Séries
- Catégories
- Mots clés
- Thème historique, Commerce, Nourriture, Cas d'étude
- Description
- Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.