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Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers and senior analysts, it provides detailed guidance on the entire process of building a data-driven environment using Google Analytics and then applying it to produce real-world insights.
Achat du livre
Successful Analytics, Brian Clifton, Avinash Kaushik
- Langue
- Année de publication
- 2015
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 6,09 €
Modes de paiement
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- Titre
- Successful Analytics
- Sous-titre
- Gain Business Insights by Managing Google Analytics
- Langue
- Anglais
- Auteurs
- Brian Clifton, Avinash Kaushik
- Éditeur
- Advanced Web Metrics
- Publié
- 2015
- Format
- souple
- Pages
- 336
- ISBN10
- 1910591009
- ISBN13
- 9781910591000
- Séries
- Catégories
- Mots clés
- Commerce
- Description
- Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers and senior analysts, it provides detailed guidance on the entire process of building a data-driven environment using Google Analytics and then applying it to produce real-world insights.