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Yahoo! Web Analytics

Tracking, Reporting, and Analyzing for Data-Driven Insights

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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be .

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Yahoo! Web Analytics, Dennis R. Mortensen, Avinash Kaushik

Langue
Année de publication
2009
Reliure
(souple),
État du livre
Abîmé
Prix
9,39 €

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Titre
Yahoo! Web Analytics
Sous-titre
Tracking, Reporting, and Analyzing for Data-Driven Insights
Langue
Anglais
Éditeur
Sybex
Publié
2009
Format
souple
Pages
424
ISBN10
0470424249
ISBN13
9780470424247
Séries
Description
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be .