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Paramètres
- 672pages
- 24 heures de lecture
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Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
Achat du livre
Marketing Research, Alvin C. Burns, Ronald F. Bush
- Langue
- Année de publication
- 2003
- Reliure
- (rigide),
- État du livre
- Bon
- Prix
- 24,49 €
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- Titre
- Marketing Research
- Sous-titre
- Online Research Applications - Fourth Edition, SPSS 11.0 Included, United States Edition
- Langue
- Anglais
- Auteurs
- Alvin C. Burns, Ronald F. Bush
- Éditeur
- Prentice Hall
- Publié
- 2003
- Format
- rigide
- Pages
- 672
- ISBN10
- 0130351350
- ISBN13
- 9780130351357
- Séries
- Catégories
- Mots clés
- Marketing et relations publiques, Recherche, Internet
- Description
- Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.