Typographic Web Design

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Learn to effectively use typography on the web, a crucial tool for conveying ideas and information. The evolution of typography from clay and papyrus to digital pixels has transformed how we communicate. Today's web typographers play a vital role in helping readers engage with content. Legibility and readability form the core of the typographic theories and practices discussed. You'll discover how to select fonts, organize information, establish hierarchy, manage tabular data, create grids, apply typographic systems across pages, and build a font library. Each chapter outlines proven typography rules adapted for the web, explaining their effectiveness, when to deviate from them, and includes hands-on exercises in HTML and CSS. For those unfamiliar with HTML and CSS, the book provides step-by-step guidance on planning and writing syntax. Readers will gain a solid grasp of typographic principles along with the necessary HTML and CSS skills for practical application. The content applies decades of typographic theory directly to web design, illustrating rules with clear examples of successful and less effective typographic solutions. Written for visual thinkers, the book is complemented by a website offering solutions, critiques, and revisions for each lesson. Laura Franz, an Associate Professor of Design at the University of Massachusetts Dartmouth, brings over 12 years of teaching experience in web typography and has created