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Principles and Practice of Marketing, 9e
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The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change
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Principles and Practice of Marketing, 9e, David Jobber, Fiona Ellis-Chadwick
- Langue
- Année de publication
- 2019
- Reliure
- (souple)
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- Titre
- Principles and Practice of Marketing, 9e
- Langue
- Anglais
- Auteurs
- David Jobber, Fiona Ellis-Chadwick
- Publié
- 2019
- Format
- souple
- Pages
- 885
- ISBN10
- 152684723X
- ISBN13
- 9781526847232
- Séries
- Catégories
- Mots clés
- Marketing et relations publiques
- Description
- The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change