Alors que Winston Fletcher exerçait comme médecin et organisateur influent au sein de la profession médicale, ses véritables talents littéraires se sont révélés à travers ses écrits. Il a exploré les complexités de l'expérience humaine, se concentrant souvent sur des thèmes tels que la moralité, la responsabilité et l'impact de la science sur la société. Son style était incisif et percutant, incitant les lecteurs à contempler des questions plus profondes sur la vie et l'éthique. L'œuvre de Fletcher offre une perspective unique sur les défis de l'ère moderne, examinée depuis le cœur de la médecine.
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best- known commentators.
Grammar practice is a crucial part of any language course, and students need time to individually consolidate recently acquired language. This easy-to-use resource provides thorough practice of key structures through a series of fun cartoons.
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.