Bookbot

David Abbott

    David Abbott fut un publicitaire britannique et le fondateur d'Abbott Mead Vickers BBDO. Sa carrière débuta comme rédacteur publicitaire, puis comme directeur dans des agences de publicité londoniennes. Au fil des ans, il fonda plusieurs agences à succès et travailla avec des clients de premier plan, marquant ainsi l'industrie publicitaire de manière significative. Sa capacité à créer des messages percutants et sa pensée stratégique se reflètent dans son œuvre littéraire ultérieure.

    The Upright Piano Player
    Well-written and Red
    • Well-written and Red

      • 256pages
      • 9 heures de lecture

      It is now years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. This is the story of this influential advertising campaign.

      Well-written and Red
      4,7
    • The Upright Piano Player

      • 240pages
      • 9 heures de lecture

      Henry Cage seemed to have it all. A successful business career, considerable wealth, and a reputation for being a just and principled man. But public virtues can conceal private failings, and as Henry faces retirement, his well-ordered life begins to unravel. On the eve of the new millennium he is the victim of a random act of violence which soon escalates into a prolonged persecution, with tragic consequences. Family secrets are revealed, and when his ex-wife Nessa summons Henry to Palm Beach, he realises that there is little time to redress the mistakes of the past. The Upright Piano Player explores with a tender, yet unflinching eye the small but devastating flaws in human nature that can shape our destinies.

      The Upright Piano Player
      3,5