Chad White (Livres)

Chad White Livres

Chad White est une voix éminente dans le domaine du marketing par e-mail, offrant des perspectives approfondies sur les dernières tendances et les meilleures pratiques. Ses recherches et commentaires approfondis ont orné les pages de plus de 100 publications de premier plan, l'établissant comme une autorité reconnue. L'expertise de White est inestimable pour les professionnels cherchant à naviguer et à améliorer leurs stratégies de marketing numérique. Son travail fournit des conseils clairs et exploitables basés sur une analyse rigoureuse.

Email Marketing Rules

322pages
12 heures de lecture

4,2(10)Évaluer

The Best Executions Are Powered by an Understanding of Best Practices Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation Create relevant messaging using savvy design techniques and smart targeting Optimize list growth by finding and retaining high-value subscribers Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle Maintain stellar deliverability by understanding your responsibilities and those of your ESP ***Get the Kindle edition of Email Marketing Rules for FREE after you buy the paperback by visiting Amazon's Kindle Matchbook page: https: //www.amazon.com/gp/digital/ep-landing-...