In "What Works," economic expert Hamish McRae explores successful businesses and initiatives through diverse case studies, from Ikea to Mumbai's slums. He emphasizes key ingredients for success, like mission and market sensitivity, while distinguishing lasting ideas from fleeting trends. The book offers valuable insights for ambitious readers.
'A dazzling history of the future - Hamish McRae has given us a tour de force' - Tim Harford _______________ A bold and illuminating vision of the future, from one of Europe's foremost speakers on global trends in economics, business and society What will the world look like in 2050? How will complex forces of change - demography, the environment, finance, technology and ideas about governance - affect our global society? And how, with so many unknowns, should we think about the future? One of Europe's foremost voices on global trends in economics, business and society, Hamish McRae takes us on an exhilarating journey through the next thirty years. Drawing on decades of research, and combining economic judgement with historical perspective, Hamish weighs up the opportunities and dangers we face, analysing the economic tectonic plates of the past and present in order to help us chart a map of the future. A bold and vital vision of our planet, The World in 2050 is an essential projection for anyone worried about what the future holds. For if we understand how our world is changing, we will be in a better position to secure our future in the decades to come.
The book presents a compelling argument that a nation's creativity and social responsibility are more crucial predictors of economic success than technological advancements. It challenges conventional views on economic growth and emphasizes the importance of innovative thinking and ethical practices in shaping a prosperous future. Esteemed by notable figures, including President Bill Clinton, it is positioned as essential reading for those interested in the future of economics and society.