Jerry Weissman est un coach de premier plan pour les présentations d'entreprise. Sa liste de clients privés ressemble à un bottin mondain des meilleures entreprises du monde, incluant la haute direction de Yahoo!, Intel, Intuit, Cisco Systems, Microsoft, Dolby Labs et bien d'autres. Il est le fondateur de Suasive, Inc.
Weissman, the world's #1 presentation consultant, shows readers how to connect with even the most high-level audiences and transform presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.
Jerry Weissman has made a career of coaching nearly 500 execs on their IPO roadshows, the most critical presentations of their lives. Now, he's written an indispensable guide to answering the toughest questions you'll ever face. Using compelling examples from Presidential debates to stock analyst meetings, Weissman teaches how to respond with perfect assurance. Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and ruin credibility. Learn to control your entire exchange with a hostile the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether an executive, politician, fundraiser, interviewee, teacher, student -- or even a family member at Thanksgiving dinner -- you're judged on how you handle these moments. Get this handle them brilliantly.