David Welch Ordre des livres







- 2023
- 2023
Auf dem Vormarsch
General Motors, Mary Barra und die Neuerfindung einer Ikone
General Motors will die USA in eine Zukunft mit sauberer Energie und umweltverträglichen Verkehrsmitteln führen. CEO Mary Barra, die 2014 allen Widrigkeiten zum Trotz das Ruder bei GM übernommen hat, versucht, das 114 Jahre alte Unternehmen neu zu erfinden und es für die Umstellung auf die Elektromobilität und das autonome Fahren zu rüsten. Der renommierte Journalist und GM-Experte David Welch zeigt anhand des Werdegangs von Mary Barra, welche mühsamen Schritte erforderlich sind, um einen schwerfälligen Giganten wie GM fit für die Zukunft zu machen. Eine wichtige und wegweisende Fallstudie – nicht nur für Autofans!
- 2022
In this timely and fully international book, David Welch has selected fifty images to highlight the continuities and dis-continuities of mass- communication throughout history, be they via images, events, films or by 'propaganda by deed'.
- 2022
Security
- 294pages
- 11 heures de lecture
A philosophical approach to the concept of 'security', offering practical guidance to help states better allocate resources better to security problems. The book's from-the-ground-up approach, interdisciplinary nature, and far- reaching analysis of ecospheric, state, cultural, and human security, will interest students, scholars, and practitioners.
- 2022
Mary Barra's quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary's toughness in moving forward despite the overwhelming obstacles in her path.
- 2019
Armstrong Siddeley Motor Cars
- 96pages
- 4 heures de lecture
A historical and practical guide to one of the great British car manufacturers. Armstrong Siddeley was one of the leading brands of British motor cars from the 1920s to the 1960s.
- 2019
One of the world's leading writers on propaganda and information projection presents a remarkably detailed history and critique of the workings and development of the COI from its origins in the Second World War through to the era of AIDS and the threat of nuclear war.
- 2018
Hell'S Waiting Room and Other Stories
Stories That Feel Like You'Ve Been Punched in the Mouth!
- 202pages
- 8 heures de lecture
Intrigue and violence permeate this collection of fiction, which ranges from flash pieces to longer narratives. Each story delves into the depths of the human experience, challenging the boundaries of both landscape and character. Through a variety of tales, the author explores complex themes, immersing readers in a vivid and thought-provoking world.
- 2017
The book explores the strategic use of visual imagery and propaganda by both Allied and Axis forces during World War II, highlighting how these tools were employed to influence public opinion and rally support for their respective causes. It delves into specific campaigns and materials that shaped perceptions, revealing the power of propaganda in wartime communication.
- 2016
Focusing on Hitler's career, this exploration delves into the intricate historiographical debates about his influence in the Third Reich. It examines his personality, ideologies, and the dynamics of his power, providing a nuanced understanding of this infamous historical figure.