Edward B. Keller Ordre des livres

The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.

Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool