The author of Guerrilla PR offers a practical guide for business managers, providing strategies to identify and rectify the small problems that can and will sink your business, sharing case studies from such companies as McDonald's, K-Mart, and Google to outline an integrated approach to stimulating business growth and customer loyalty. 30,000 first printing.
Chronicles the enduring struggle for African American civil rights from 1619 to the present, highlighting how U.S. laws have historically marginalized black citizens. Historian Michael L. Levine offers a balanced overview, enriched by 65 biographical sketches of pivotal figures who influenced the civil rights movement, both positively and negatively. This narrative is concise yet rich in historical detail, providing readers with a comprehensive understanding of the ongoing fight for equality.
The Inside Story of How DEA Infighting, Incompetence, and Subterfuge Lost Us the Biggest Battle of the Drug War
In Deep Cover, Michael Levine takes us with him on one of the most far-reaching drug cases ever mounted—an operation that could have implicated top government officials of three South American countries in the drug trade, and could have gotten American agents deep inside La Corporation, the powerful, deadly, heretofore untouchable group of Bolivian drug lords who supply the likes of the Medellín cartel.But, according to Levine, the DEA and the customs agency are so mismanaged, disorganized, negligent, and rivalrous that this operation, like most drug war operations, was hopelessly bungled—locked in a bureaucratic political frenzy that left agents' lives dangling, drug lords laughing, and the Washington "suits" fighting for air time and promotions.This is the explosive, real story of why we're losing the drug war—told in the words of a true American hero whose life is dedicated to winning it.
Wage an Effective Publicity Campaign Without Going Broke
This comprehensive guide to public relations offers a thorough introduction to the field, now updated to include effective online strategies for the modern age. It addresses the evolving landscape of communication, emphasizing practical applications and contemporary techniques that resonate with today's digital environment. The revisions ensure that readers are equipped with the latest tools and insights necessary for successful public relations practices in the 21st century.
Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.
Exploring the intricate ties between engineering and warfare, this book examines how military interests have historically shaped engineering education and practice. It presents a framework for addressing these influences, valuable for students and professionals alike. Through an interdisciplinary lens, it discusses the ethics of war, the integrity of engineering careers, and the evolution of the military-industrial-academic complex. The text emphasizes the need to confront the ethical and political ramifications of engineering in warfare to envision a redefined role for the discipline.
How to Take Back Your Neighborhood, Schools, and Families from the Drug Dealers
The book serves as a tactical anti-drug manual aimed at families, communities, and schools, crafted by a renowned narcotic agent. It presents a practical approach to combating drug issues, distinguishing itself from traditional methods by emphasizing community involvement and collaboration. Praised for its effectiveness, the manual offers a hopeful challenge: to transform even the most drug-affected neighborhoods into drug-free zones through collective action.
Introduction : the roots and routes of American deportation -- Building the deportation state -- Eastbound -- Westbound.
Ein authentischer Held wie James Bond: Ex-Undercover-Agent Michael Levine schwört, den Mord an seinem Kollegen zu rächen. Die Spur führt zum 'Todesdreieck', einem globalen Verbrecherkartell, und zur gefährlichen Sex-Droge 'The White Queen'. Der Thriller basiert größtenteils auf wahren Ereignissen.
