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David Stokes

    David R. Stokes crée des récits captivants profondément ancrés dans des événements historiques et des faits réels. Son style d'écriture se caractérise par une qualité immédiate et immersive qui place le lecteur directement au cœur du drame. Stokes mêle avec maestria une précision historique méticuleuse à une narration palpitante, qu'il relate des sagas de faits divers, des thrillers d'espionnage ou des drames politiques. Sa profonde passion pour l'histoire et les affaires internationales transparaît dans chacune de ses œuvres, offrant aux lecteurs des expériences engageantes et riches en détails.

    Marketing. A Case Study Approach
    Small Business Management and Entrepreneurship
    • Thoroughly updated, this eighth edition offers comprehensive insights into small business management and entrepreneurship, blending contemporary theory with practical applications. It addresses current issues like the Coronavirus pandemic's impact on businesses, GDPR's implications for market research, and the role of influencers in marketing. This textbook serves as essential reading for small business management and entrepreneurship courses, making it a valuable resource for students and professionals interested in the dynamics of small enterprises.

      Small Business Management and Entrepreneurship
      3,5
    • Marketing. A Case Study Approach

      • 355pages
      • 13 heures de lecture

      Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.

      Marketing. A Case Study Approach