This book is a gateway to a fast-moving topic, which is why it has now been thoroughly updated with new material. It gets the reader started on all the important elements of ethical and sustainable business practice, but is deliberately concise, non-preachy and practical.
This book by Sam Hua, bestselling author on Ancient Chinese philosophy and wisdom, provides today's reader with a thorough understanding of The Art of War, both in its original context and how it can be applied in modern times.
The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.