Christian Terwiesch Livres

Business executives across various industries are facing an overwhelming array of technological advancements that facilitate new business models. A key theme among these developments is the transformation in how firms connect with customers. Instead of sporadic interactions, companies aim for continuous engagement, delivering products and services as needs arise—often even before customers recognize them. Leading firms like Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are pioneering connected strategies that enhance customer experiences while improving operational efficiencies and reshaping their sectors. Experts Nicolaj Siggelkow and Christian Terwiesch explore the rise of these strategies across different industries, illustrating how they reconcile the balance between exceptional customer experience and cost efficiency. They outline methods for companies to formulate, design, and implement connected strategies, highlighting four pathways: respond-to-desire, curated offerings, coaching, and automatic execution. This approach transforms occasional interactions into lasting relationships, guiding businesses toward sustained success and innovation.

Focusing on the concept of "innovation tournaments," this book presents a structured, process-driven method for identifying high-quality opportunities for innovation. Aimed at managers, entrepreneurs, and venture capitalists, it emphasizes the importance of selecting the right opportunities to maximize financial returns. Through practical strategies, it guides readers in systematically uncovering exceptional innovations that can drive profits and success in their ventures.

Cachon Matching Supply with Demand 4e is a clear, concise and rigorous approach to an introductory Operations Management course. Written by Wharton authors who use their guiding principles "real operations, real solutions" to bring the text and concepts to life, chapters are written from the perspective of specific companies. The "real solutions" principle ensures students are provided with tools, models and strategies that they can implement in practice and use in real operational settings. The authors strive for "real simple" by using minimal mathematical notation, focusing on numerous real world examples and using consistent terminology and phrasing throughout.

Focusing on practical application, this edition offers a clear and rigorous approach to Operations Management, emphasizing real-world scenarios from specific companies. The authors, affiliated with Wharton, aim to equip students with actionable tools and strategies, minimizing complex mathematical notation. By prioritizing relatable examples and consistent terminology, the text seeks to simplify concepts while enhancing understanding of matching supply with demand in operational contexts.